Posted by: Joe in Laser Hair Removal, Botox on
Jun 6, 2009
Blogging is a Web 2.0 tool that let's us express what we think, to share our thoughts, and information. Blogs are not reserved for only those who publicly rant about some cause or event. Blogs are a medium for communicating and provoking thought.
When I came across a blog on another site from a facility similar to ours where the editor simply copied content from another site (a vendor of a skin care product), I wondered how this may reflect on the facility. Fact is, that the doctors running an office seldom write their blogs. The task is usually delegated to a marketing person, or worse, someone outside their organization - a free lance writer. In this case, it would be better than handing the reins to a Blog to a someone who under normal circumtances would have trouble writing their name on their GED exam. By copying content form another site, the author was actually hurting this facility's website with duplicate content. Google simple dismisses or worse, penalizes such practices.