New Image MedSpa Blog

In speaking to a good friend of mine who is a marketing maven, I wondered aloud how some companies pick their brand logo or image.  There are some really interesting ones out there.  For example, a website called "lulu.com" is an online book publishing network.  "Lulu?"  Yet, it is now in the top 1000 website in the world.  There are others like "mozy.com" - a site that will backup your computer data automatically.  "Mozy"?  Some companies' brand name reflect what they do.  For example, "thefreedictionary.com" is exactly that - a FREE dictionary.  Now, I asked myself what does a butterfly have to do with a medspa.  I looked up the definition of a "monarch butterfly" on freedictionary.com.  The monarch butterfly is described as " A large American butterfly (Danaus plexippus) having light orange-brown wings with black veins and white-spotted black borders, noted for its long-distance migrations and its brightly striped caterpillars that feed on the milkweed plant. Also called milkweed butterfly."  Maybe the business owners wanted to portray to the world that their intent is to show the business as ever-migrating over long distances?  Makes perfect sense I guess, because many medspas these days do tend to change owners quite a bit, most fail because they over-promise and under-deliver.  Our name says exactly what our intent is - we strive to create a New Image for our clients.  A beautiful radiant youthful image.